The award is handed out twice a year and honors trends in the textile and apparel sectors, set by experts two years in advance. Participants can submit their most innovative apparel or textile ...
Erkunde die sich wandelnden Strategien im Sportfachhandel und setze den Fokus auf das Wachstum von Multibrand- und ...
We spoke with Fredrik Ekström, a brand strategist and consumer behavior specialist with over 20 years of experience working ...
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Según Ekström, el modelo tradicional de consumidores que admiran pasivamente las marcas desde lejos está anticuado. Los consumidores de hoy esperan una interacción más profunda y quieren ser ...
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