Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.

Emina has over a decade of experience in digital marketing and describes herself as "too curious to specialize," and a “firm believer in the value of full-stack marketers”. Her passion for SEO stems ...

New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance. PPC PPC SEO SEO Get the newsletter search marketers rely on.

Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to queries. Some examples include “ how to effectively run a one on one ...

Juliette has close to six years of experience working at some of the top marketing agencies in the US. At Just Global she perfects search tactics for global tech and cybersecurity enterprise ...

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