PopSockets is aiming to restore its pop culture relevance of the mid-2010s by repositioning itself as a lifestyle brand.

Fast-moving and physical, rugby shares similarities with American football (tackling and “touchdowns,” known in rugby as ...

What does this mean? Brands can lose billions in sales. While car companies are in the spotlight, the risk isn’t limited to ...

Ahead of looming tariffs next year, retailers are offering deeper discounts earlier than ever to spur holiday season shopping ...

Gerry Graf’s Astroland Advertising Festival seeks fresh perspectives from jurors with less than five years of experience.

Brands have discovered a new seasonal sampling tool—Advent calendars. Burger King is the latest marketer to jump on the trend ...

Emerging technologies are poised to redefine marketing in 2025, and the latest trends point to a future shaped by AI-driven ...

Nearly 20% of menopausal women struggle with finding the right doctor and health care experience, according to Anne ...

Nissan has appointed Allyson Witherspoon as U.S. chief marketing officer. Witherspoon, who held the position less than two ...

More attention and advertising dollars flowed into sports in 2024 behind big events such as the Olympics and the Super Bowl, ...

These direct-to-consumer brands took innovative approaches to marketing in 2024 and got engagement boosts in the process.

A few highlights: McDonald’s says, “Nothing tastes as good as that first bite.” Fabletics hypes an 80%-off offer on “every ...