Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

Target has announced it is rolling back its diversity, equity and inclusion (DEI) policies, becoming the latest corporation to do so following President Trump’s election. In a memo sent to

Twin Cities Pride, a Minnesota-based LGBTQ+ organization, is excluding Target from its annual parade after the retailer rolled back its DEI programs. NBC News’ Joe Fryer spoke with Twin Cities Pride executive director Andi Otto about the decision to kick out the long-time sponsor.

Twin Cities Pride raised more than $50,000 to fill a gap in fundraising after booting Target from the list of festival sponsors. The Minneapolis retailer sparked an outcry from the public following an announcement that they would retreat from their diversity goals amid pressure from conservative activists.

Executive Director Andi Otto called the company’s decision to curtail diversity, equity and inclusion (DEI) programming “the breaking point.”

The retailer has been the subject of boycott calls since an internal memo revealed a rollback of its DEI programs.

Twin Cities Pride won’t be hurting for funds this year, despite telling corporate partner Target they were not welcome in any festival activities this year.

Twin Cities Pride decided to cut ties with Target as a sponsor, which meant losing $50,000 of funding for the year.

Organizers of Twin Cities Pride and Black Entrepreneurs Day said they were canceling sponsorship deals with Target after the retailer said it would scale back diversity initiatives.