According to the lawsuit, X says that Twitch has not advertised on the platform in the U.S. since November 2022. As Business Insider reports, X cites a GARM document in its lawsuit that mentions an "executive endorsement" from Twitch regarding GARM's brand safety standards.

Elon Musk’s X has added live-streaming service Twitch to its lawsuit claiming dozens of companies conspired with an advertising industry group to boycott the social media platform, causing it to lose revenue.

Streaming giant Asmongold has thrown his support behind Elon Musk in the billionaire’s escalating legal battle against Twitch and other advertisers accused of

The Elon Musk-led X (formerly known as Twitter) continues to spawn one controversy after the other as the social media giants have now sued Twitch. The lawsuit is reportedly part of X’s ongoing legal battles with similar companies over their advertising woes.

The lawsuit accuses advertisers of illegally colluding to "collectively withhold billions of dollars in advertising revenue" from Twitter.

Elon Musk’s X has added Twitch to its ongoing lawsuit with claims the Amazon-owned platform illegally withheld ads from the site.

Not his behavior but a conspiracy is the reason for the declining ad revenue on X (formerly Twitter) – that's at least what Elon Musk thinks. And because of that, he wants to sue Twitch. Recently, a rumor circulated that Stephen King had been banned from Twitter/X after referring to Elon Musk as "the First Lady of the United States.