After a fall from grace in 2019, Victoria’s Secret is rebounding with a more inclusive message and stronger, more local ...
The tech giant is advancing its mission to attract advertisers and expand user engagement opportunities through new ...
Last year, the Mexican food giant challenged two restaurants’ ownership claims to the phrase ‘Taco Tuesday,’ ultimately succeeding in its goal to bring the saying into the public domain.
As part of The Drum’s Fashion & Beauty Focus, this week’s installment of Agency Advice asks agency leaders if they still ...
The dating app is growing its user numbers quarter after quarter while its competitors are failing to swoon daters. We catch ...
In less than a month, the UK’s new chancellor, Rachel Reeves, will unveil her first budget and Green Square director Tony ...
14hOpinion
Direct-to-consumer brands have shaken up the fashion industry with innovative, social-led marketing. For The Drum’s Fashion ...
With inflation still high and the cost of living crisis showing no sign of waning, Penny has taken a bold step to show it won ...
How do you explain how a medicine works or the superiority of one car’s engineering to a mass audience? Begin with an ...
Cera’s the last person you’d expect to sell skincare products, and that’s exactly the point. We break down the strategic ...
As Halloween approaches, Six Flags is building on its annual ‘Fear is Waiting’ campaign with a spine-chilling spot. The film centers around a malevolent clown who instills fear in a group of ...
The plant-based food and beverage brand embraced the language used in a lawsuit against it to produce clever, subversive ads.
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