Coldplay's 2024 tour sold out in India on January 18 and 19, sparking creative campaigns as brands embraced the concert's ...

The film features real farmers receiving free bags of manure—each humorously branded with typical advertising jargon bringing ...

In his new position, Sharma will lead the Next team, which oversees the advertising business in South-East Asia, Korea, ...

The company's media innovations and solutions team made progress by focusing on branded content, influencer marketing, gaming ...

Attempting to stay relevant, many brands repurpose viral content on social media—some of which might be unwelcome when looked ...

The announcement comes amid uncertainty over the future of ByteDance-owned platforms, with video editing platform CapCut ...

The collaboration is expected to help expand the brand’s presence and support its business growth. OMD India will oversee the ...

Despite Trump’s assurances, app store operators like Apple and Google have declined to reinstate TikTok due to the legal ...

This update, confirmed by Instagram head Adam Mosseri, marks a departure from the platform's earlier focus on shorter video ...

The platform is also exploring new posting options, including the ability to post directly to the grid, bypassing the feed.

hBits, the investment platform for commercial real estate, has appointed Zahid Gawandi as its Director – Brand & Marketing. With over two decades of experience in crafting and executing marketing ...

We look at the brand activations and marketing campaigns at Maha Kumbh Mela 2025, showcasing how companies are engaging ...