X shifts from ad revenue to direct creator payments, encouraging engagement-driven content amid advertiser boycotts.

The confrontation effect was observed across all three experiments. Engagement was higher on posts that challenged the user’s ...

Elon Musk-owned social media platform X announced that it was changing its payment model, so that eligible users will be ...

X's new monetization policy arrives as the platform grapples with an advertiser exodus. While the policy seeks to decrease ...

As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is ...

A business about to open on Main Street in Goldendale needs employees, so it naturally turned to its most valuable resource: ...