Apple sold fewer smartphones during China's Singles' Day shopping festival this year as it faced pressure from an "abnormally high" number of rival handsets launched around the event, Counterpoint Research said on Wednesday.

Apple (NASDAQ:AAPL) saw a double-digit year-on-year decline in iPhone sales at China’s two-week Singles' Day shopping festival, as it faced pressure from an "abnormally high number" of competitors, Counterpoint Research said on Wednesday.

Nonetheless, according to Reuters, Apple was one of 45 brands that sold over $138 million at China's largest reseller, the Alibaba Group. Alibaba also claimed that the 2024 Singles Day saw "robust growth" in sales, and even a "record number" of shoppers.

BEIJING (Reuters) - Total smartphone sales in China dropped by 9% during this year's Singles' Day shopping festival compared to last year, with both HONOR and Apple experiencing double-digit declines, Counterpoint Research said on Wednesday.