Melania Trump has been branded a "shameless grifter" by critics after she launched her own meme coin on the same day that her husband, President-elect Donald Trump, unveiled his new cryptocurrency.

Melania Trump launched her own cryptocurrency token, $MELANIA, which briefly tanked the price of her husband’s token, $TRUMP, by 50 per cent. At present, both tokens are rising in value and attracting significant investments from fans.

The new business venture by the Trump family is generating intensifying criticism and ethics questions, even as it has turned into an overnight phenomenon, generating a windfall on paper.

The meme coins yo-yoed in value as Trump took office. Here is what you should know about the coins and cryptocurrency's future under the Trump administration.

On the heels of its big post-reveal gains, Official Trump now has a market capitalization of roughly $10.4 billion. Melania Trump also debuted her own cryptocurrency yesterday. Official Melania Meme has also seen strong bullish momentum out of the gate and now has a market cap of roughly $1.6 billion.

As social media grows, so too does awareness of cryptocurrencies. And hearing about them online may affect people's behavior, according to a new study from the University of Georgia. The study was published in the International Journal of Bank Marketing and was co-authored by Kyoung Tae Kim of the University of Alabama's Department of Consumer Sciences.