The tech giant suffered an 11% decline in China sales last quarter, raising concerns about its ability to fend off fierce competition in the country.
Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.
In a post on X, Wedbush's Dan Ives said Apple had "yet again proved the skeptics wrong as the upgrade cycle for iPhone 16 is ahead of iPhone 15 with March guidance much better tha
“Our record revenue and strong operating margins drove EPS to a new all-time record with double-digit growth and allowed us to return over $30 billion to shareholders,” Apple CFO Kevan Parekh said. “We are also pleased that our installed base of active devices has reached a new all-time high across all products and geographic segments.”
Apple just posted its fiscal Q1 2025 earnings, and while the numbers look solid overall, one key trend stands out: iPhone sales are slipping
When Apple reported its December quarter earnings on Thursday, it revealed that China sales had dropped 11.1% on an annual basis. Cook told analysts that over half of the decline was due to inventory issues.
Apple stock lifted following guidance for the current quarter after the company reported a drop in iPhone and China sales. Overall revenue grew 4%.
Apple’s Services revenues, which include Apple TV+, iCloud Storage and News+, have risen to their highest-ever level.
Wall Street is mainly focused on Apple's iPhone sales in China and any guidance related to its March quarter, which could include iPhone SE4 sales.
Apple already had a rough start to the year. More worries about how its latest iPhones are selling aren’t helpi
Apple is expected to report tepid quarterly revenue growth on Thursday as its slow roll-out of artificial intelligence features and tough Chinese competition weighed on iPhone demand during the crucial holiday-shopping season.