AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now ...

Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by ...

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has ...

Unlock New Perspectives with the “Addressability & Performance Best Practices Study” In today’s rapidly evolving digital ...

The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with ...

Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.

AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.

On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across ...

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...

Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...