On top of that, fees associated with advanced targeting increase the price to advertise in streaming based on how specific ...

Microsoft is freshening its ad experience on its Copilot AI platform as part of a larger effort to attract more brands to the chatbot’s advertising ecosystem. It also rolled out new tools to measure ...

Integrated agency Known has launched an experiential practice that uses data science to help marketers uncover what exactly ...

MSQ has acquired SPCSHP, the creative agency formerly known as Big Spaceship, in a move to further strengthen its U.S.

These agencies provide brands with access to Hollywood writers, digital street artists and a range of creatives without traditional advertising experience.

The skin care brand, which has amassed a social media audience of over 2.5 million consumers, is aiming to extend its ...

Legacy marketers State Farm, United Airlines and Levi’s are trying different marketing tactics to attract Gen Z customers and build loyalty from an early age.

Are you a print subscriber? Activate your account. By Ad Age Staff - 28 min 27 sec ago By Tim Nudd - 4 hours 25 min ago By Ewan Larkin - 7 hours 10 min ago By Jessica Wohl - 9 hours 10 min ago By ...

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Here are my six gems for millennial managers to think about as they guide the next generation of leaders: ...

Wyndham Hotels & Resorts has hired Havas as its “North American consumer marketing agency of record,” a hefty title that ...

Below, three pieces of advice Dubitsky, the founder and CEO of Happy coffee, shared at the conference. Sometimes, to make ...