Discount store chain Target says it's joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives.

Following Trump's lead, organizations including Walmart, Lowe’s and Meta, have announced they would scale back their commitments to diversity, equity and inclusion programs.

Target is ending its diversity, equity and inclusion program along with other equity initiatives, the retailer said on Friday, becoming the latest U.S. firm to pull back these policies, meant to boost racial and ethnic representation at workplaces.