Formula 1 announces an exciting global licensing partnership with Mattel, Inc. to bring F1-themed Hot Wheels products.

Formula 1 replica cars will be coming to American consumers at a rapid pace. Hot Wheels announced a major partnership with Formula 1 that begins immediately.

The #1 leading vehicle brand* and the pinnacle of motorsport will be partnering to deliver a Hot Wheels Formula 1® product line, beginning with a one-of-a-kind collector die-cast drop on Mattel Creations The limited-edition Formula 1 car features a special Hot Wheels racing livery to celebrate the partnership,

A full range of F1 Hot Wheels die-casts is coming, but you can pre-order a limited-edition model with swappable tires starting today.

Hot Wheels and Formula 1 (F1) have put the pedal to the metal with a unique collaboration. The brands have joined forces to create a new range of 1:64-scale die-cast vehicles and playsets starting with a collector-focused model available through Mattel Creations.

Formula 1 and Hot Wheels announced on Wednesday that the two parties have entered into a multi-year partnership. Hot Wheels,

The multi-year collaboration between Hot Wheels and Formula 1 will continue to expand throughout the 2025 season and beyond. Feel free to comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove comments.

The iconic Formula 1 (F1) motor racing series has entered into a new global licensing agreement with the Mattel US-based toy heavyweight and its Hot Wheels brand. Through a multi-year deal unveiled today,

Formula 1 and Mattel, Inc. have announced a new global licensing partnership aimed at creating F1-themed Hot Wheels products, bringing the excitement of racing to a 1:64 scale.