The investment bank will offer retail services to individuals and small business customers in disadvantaged inner-city neighborhoods and rural towns.

The bank will expand branches in rural and urban neighborhoods, offering an alternative to check cashing and payday lending.

JPMorgan Chase wants to replenish banking deserts — areas with very low branch access in the U.S. — by opening nearly 100 new locations in low-income areas, WSJ reports. Why it matters: The pandemic accelerated the trend of bank branch closures,