The leading source of advertising, marketing & media news
WEB1 day ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
The battle for consumer attention: Who comes up on top?
WEB13 hours ago · In today’s digital age of information overload, fleeting trends and constant noise, attention has become a precious and scarce commodity.
How AI is changing the game for attribute discovery
WEB3 days ago · This article delves into a game-changing application of AI in marketing: effortless attribute discovery. Even seasoned brand veterans often struggle to identify the latest attributes that matter ...
Study: 80% of consumers likely to switch brands that rely on AI ...
WEB1 day ago · Most consumers (79%) may consider switching to a competitor brand due to the use of AI in communications, with 55% viewing AI-generated communications negatively, a study finds.
These are 7 ways to make your ads more memorable to consumers
WEB4 days ago · Less than 16% of advertisements are recalled and correctly attributed. Meanwhile, a third of online ads are never seen so how can marketers ensure that their brands are remembered, are noticed in ...
News - Marketing-Interactive
WEBSep 27, 2024 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Analysis - Marketing-Interactive
WEBSep 17, 2024 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
The White House hosts first creator economy conference
WEBThe White House has welcomed 100 digital content creators and industry professionals on Wednesday to share insights about the “creator economy” with key officials, as well as …
About Us - Marketing-Interactive
WEBJun 30, 2024 · MARKETING-INTERACTIVE Daily e-newsletter The monthly print edition of MARKETING-INTERACTIVE is supported by MARKETING-INTERACTIVE Daily, a daily email news service which is emailed every work day ...
More marketers are turning to ad spend rather than sponsorships …
WEBJun 21, 2024 · Currently, the largest portion of marketing funds is spent on winning mindshare via advertising. In fact, advertising spend jumped three percentage points for B2B marketers and four percentage ...