WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
ExchangeWire: Data-Driven Advertising and Marketing Technology
WEBIn this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and technology.
OOH: the trends of 2022 - ExchangeWire.com
WEBJul 8, 2022 · Digitization, increased data availability, the application of innovative data-supported solutions, and audience measurement and environmental support within OOH are key trends of 2022 and beyond. The way brands harness these growing trends will be key. Whether through offering real-time KPIs of audience impressions or …
Index Exchange Acquires Machine Learning Company Rivr
WEBJun 8, 2022 · Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities.. The acquisition accelerates Index’s efforts to address one of the industry’s biggest technical challenges, optimising ...
Deep Dive: a Guide to Environmental Sustainability in Digital ...
WEBOct 20, 2022 · into four parts: 1. The ad and content production. Whether a brand creates an ad in-house, or by hiring an agency and publishers to produce content that attracts users for advertisers and brands to reach, the content and ad production processes generate Scope 3 carbon emissions. Using equipment like …
The Anonymous Web: Why We’re all Wrong About the Future of …
WEBJan 7, 2021 · The anonymous web takes that ability away from ad tech companies and leaves it squarely in the hands of publishers. I think the reason why the anonymous web is seen as less valuable is because the ad tech ecosystem doesn't have direct access to disintermediate publishers within that ecosystem. The users themselves and …
The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
Inferred Vs Observed Data | ExchangeWire.com
WEBMar 22, 2016 · However, to maintain accuracy, the raw data has to be real observed behaviour. When it is not, and the predictive modelling is run on inferred data, the result is a prediction based on other predictions, exponentially lowering accuracy to the advertiser’s detriment. Watch out for this, as some data providers can use this technique to increase ...
About us - ExchangeWire.com
WEBAbout us. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related ...
Predictions 2022: Publishers & First-Party Data Part 1
WEBJan 5, 2022 · 2022 will see more entrants build businesses from their first-party data, increasing the number of walled gardens evolving from traditional players (Google, Amazon, Facebook, etc.) and the likes of Target, Walmart, Uber, Instacart, and DoorDash as they take more of the activation budgets. Enterprise publishers will also be included in this ...