Exclusive: Katherine Power’s Beauty Brand MERIT Completes ... - Forbes
WEBSep 14, 2021 · MERIT, the minimalist beauty brand led by founder and CEO Power, is announcing a $20 million Series A funding round led by the Growth Fund of L Catterton, the largest global consumer-focused...
How Viral Sensation Merit Has Carved Its Own Niche In The Beauty …
WEBApr 11, 2023 · Merit is an anomaly in the beauty industry, thanks to a beauty “vibe shift.” Rather than chasing and contorting to meet the needs of an ever-younger demographic and Gen Z, Merit’s products and...
Merit Beauty Review 2024: 4 Editors Share Their Honest Thoughts
WEBSep 4, 2024 · Our editors tested Merit Beauty's minimalist makeup and skincare products. Here are our favorite products, honest thoughts, photos, and swatches.
Anti-trend and effortless: how Merit Beauty reached $100mn in …
WEBJun 17, 2024 · While Merit is younger than its peers, which have also been identified as hot targets for acquisition, it boasts impressive numbers: it reached $100mn in retail sales in 2023 and is on track to...
Exclusive: MERIT Launches Solo Shadow in 8 Shades - ELLE
WEBAug 14, 2023 · Clean and minimalist beauty brand MERIT launches solo shadow: eight new waterproof, transfer proof eyeshadows in shades that are a nod to neutrals and the ‘90s.
This New Merit Moisturizer Doubles as a Makeup Primer
WEBSep 11, 2024 · Merit Beauty’s new Great Skin Priming Moisturizer just dropped as the brand’s second skincare product. Merit makeup has been used on Sarah Jessica Parker, Lily Collins, and Hilary Duff, among...
Minimalist Beauty Brand MERIT Launches at Sephora in an …
WEBFeb 16, 2021 · Since MERIT's launch in January 2021, MERIT has become the leading brand in the minimalist beauty space, a new category which offers thoughtful everyday essentials as an antidote to...
EXCLUSIVE: Philippe Pinatel Heads to Merit Beauty as CEO - WWD
WEBFeb 1, 2024 · Philippe Pinatel, the former global brand president of MAC Cosmetics, is taking on the role of chief executive officer at Merit Beauty.
Merit Is the New Minimalist Beauty Brand to Try - Allure
WEBJan 6, 2021 · Merit is a new luxury clean beauty brand inspired by minimalism and created by Katherine Power, the mastermind behind two of Target's biggest style and beauty brands, Who What Wear and Versed...
Merit Launches New Signature Lip, a Non-Drying Matte Formula - ELLE
WEBFeb 15, 2024 · The MERIT shades are flexible and work well across skin tones—a win in our books. If you’re ready to enter your matte revolution era, MERIT’s new Signature Lip is a perfect place to start.